

Let customers speak for us
from 4317 reviewsWow this conditioning pack is awesome!!!! I spray with the ACV Rosemary rinse first so it can immediately start to cleanse my locs. After about 15 minutes I shampoo my hair and my hair lathers up quickly due to the ACV rinse. After my shampoo I finish off my locs with the Aloe Hydrating Mist (My daily Secret Weapon). LOL!!! These two products together keep me so fresh and so clean, clean like OutKast say!! Not to mention that my locs are thriving as we!!

Not only their aloe hydrating mists are great (I’ve already bought 3) but they have great customer service! I love companies that take care of their customers. On my last order the mist cap was defective, I contacted them and immediately they send me 2 of them. They ship super fast too. But their mists smell great too. I’ll be shopping from them for a while!

Been using their products for years now, i love the soap and the spray. The spray keeps my hair moisturized without it feeling like there is too much product in my hair. I love the way it smells and how easy going it is

Ive gotten 3 different scents of the hydrating aloe mists. They are fantastic. The company is great to deal with. They ship very promptly and they really were speedy in re-shipping something that broke in my last order. I really recommend them. Ill be shopping from them for a while.

Second time getting this product. Love the scent and great hydration!!👍🏾

I love the size of the bottle. The shipment was good.

I recently purchased the Citrus Sunshine bar and this ACV hair rinse from FreeTheRoots again after a short hiatus, and it did not disappoint! I owe most of my loc journey to FreeTheRoots❣️Thanks for making these amazing products 😊

The soap 🧼 leaves your body feeling clean without the soap residue and it smells great not like perfume.

Leaves my hair feeling clean and soft and smelling fresh

My favorite conditioner combo!

Absolutely Love everything most definitely will be the only products I use on my locs!.

I just used my product for the first time today May 7, 2025 and when I tell you, I thought I was cleaning my hair yeah I was wrong the first rinse and I seen all that dirt come on my lock 10 out of 10 I would definitely recommend this product


Complete Bundle!
This is not just any bundle, it's called COMPLETE ROUTINE bundle for a reason. This combo is all you need to keep your precious crown at peak health! Naturally cleanse, detoxed, conditioned, and hydrated.
Tap below and save!

The ACV Rinse That's Changing The Game
There's nothing you can find that conditions, removes build-up, restores your hair's pH, and leads to growth like this! It has over 300 combined five star reviews for a reason. Tap below and transform your crown every wash day!

ABOUT US
We are 3 brothers and our community is the heart of who we are! We deeply understand the importance of your hair & skin. Before we released our first product (our soap bars), we helped over 10,000 individuals through their healthy hair journeys.
We now craft recipes with one goal in mind, to effectively improve the health of your hair & skin. Through freeing the root of the truth and intentional creations, we will help all to embrace their natural beauty and take care of it with nature! Read full story here.

Hair & Skin
We are DEDICATED to the health of your hair and skin. From every single ingredient use, to the specific product lines we offer.
No product offers the exact same benefits as the next! Tap below and check out every last one of them.