Reviews

Based on 4238 reviews
89%
(3753)
5%
(219)
2%
(92)
1%
(39)
3%
(135)
E
Complete Routine Bundle
Elantra Patterson
Complete Routine Bundle

I purchased the 2 soaps, a mist, and a ACV rinse. Every product smelled amazing and instantly felt a difference within my locs. They feel moisturized and super soft. I love it here and will definitely purchase again.

I had to get my hands on the white microfiber towel. They were out of stock when I ordered my first towel. I'm obsessed and love these microfiber towels

I've heard about the benefits. I'm looking forward to giving this clarifying rinse a try.

Hi Jenny,
Thank you for your feedback! We’re so excited for you to try the Clarifying ACV Rinse and experience its benefits firsthand. It’s packed with natural ingredients to cleanse and refresh your locs, and we can’t wait to hear what you think!

Once you’ve had a chance to use it, we’d love for you to share your experience. If you have any questions or need any tips, feel free to reach out—we’re happy to help!

I really like the rose spray

J
Conditioning Pack
Jadon Payne
Great

The acv conditioner was good as always

Microfiber towel (new version)

I’ve been growing this set of locks for almost 5 years now and I don’t know how I made it this far without this towel. FINALLY a towel big enough to hold all of my hair AND soak up enough water to help dry it. I love it so much, I’m going to buy another.

CONGRATULATIONS on your 5-year lociversary! We're doing a happy dance knowing our towel has become your holy grail - that 'FINALLY!' moment is exactly why we created it! Your thick, glorious locs deserve a towel that can keep up, and we're thrilled this one handles all that beautiful hair like a champ.

The ultimate compliment? That you love it enough to double up! Thank you for letting us be part of your long-term loc care - here's to faster drying times and many more years of thriving hair ahead. Your support fuels our mission! ✨

Great smelling

Efficient & good smelling products

Scalp Life Saver!

This product is truly the beez neez! My scalp gets itchy and dry in between my retwist of my starter locs, causing my dandruff to flare up. After I wash my hair and apply the moisturizing spray, it instantly soothes my scalp! I’ve been using the product for a week, post wash, and my scalp feels amazing and my locs are so soft and moisturized! Also the mint scent helps keep my head feeling cool! And there is no build up! I definitely recommend this product!

We’re thrilled to hear our moisturizing spray has been a true 'Scalp Life Saver' for your starter locs! We know exactly how frustrating that itchy, dry scalp cycle can be—especially between retwists—so it warms our hearts to hear your scalp feels instantly soothed and your dandruff is under control.

A week of amazing scalp feels, soft locs, and no buildup? That’s the trifecta we aim for! We’re so glad the refreshing mint scent is giving you that extra cool, tingly boost too. Thank you for shouting out the results and recommending us to others—it means the world!

Here’s to many more flake-free, hydrated, and happy scalp days ahead. Keep thriving, and welcome to the FreeTheRoots family! ✨

Wonderful scent! Lavender is my "go-to", but everything was sold out.

This is my first time trying the rose scent. I'm a lavender fan, honestly, but everything was sold out. Please keep them restocked!!

First time trying this shampoo bar, and I love it! I use it on my face as well. I purchased two so it would last longer.

I love the orange peel scent better than the rosemary. It's not too strong and a better option for kids with sensitivity to smells. Impressed!!

We’re so happy you and your little ones are loving the Orange Peel scent! 🍊✨ It’s wonderful to hear it’s been a gentle, sensory-friendly option for sensitive noses—we worked hard to make it uplifting but not overpowering.

Thank you for sharing this feedback (we’ll let our product team know too!). We’re thrilled you’re impressed and found the perfect fit for your family. Here’s to many more happy, fresh-scented hair days ahead! 😊

Love it!

Love the smell and feel of this divinely natural shampoo bar🙏🏾🙏🏾🙏🏾

Excellent Lemon Hydration and Cool

E
Family Pack
Ebony Ashby

Family Pack

D
Rose Blossom Bar (Seasonal Release)
Demorree

Secured a couple bars during the Valentines day season & my wife loves it so much she wishes it wasnt a seasonal bar. But either way we are happy campers and will definitely recommend.

6 stars out of 5!!

A MUST have in your loc care regimen. Received my beautiful, buttery soft blue towel two evenings ago. Washed and dried the towel in dryer before use. Wrapped the towel around my locs after washing my hair yesterday evening. The results were AMAZING!! Absolutely NO lint and the water was all soaked up. No drip of water escaped down my back or around curvature of face in any way. My locs are approx 2 inches past my shoulder. The towel is large and more than adequate for butt length hair. Whether you prefer to air dry, heat or cool dry setting, this towel will significantly reduce drying time of your method routinely use. Well worth the investment. As such, I felt compelled to immediately come post my most review in real time...don't walk to go, but Run to go purchase yours now.

I just so happened to come across their ad on IG. Finally hit the purchase button and now I'm intrigued to go learn about their other products. Thank you Free The Roots!

Hi Twahjah! Wow, thank you so much for this incredible review—we’re absolutely blown away by your kind words! We’re thrilled to hear how much you’re loving the buttery soft blue towel and how well it’s working for your locs. It’s amazing to know that it’s lint-free, super absorbent, and perfect for your shoulder-length locs (and beyond!). We’re so glad it’s making your wash day routine easier and more efficient.

And we’re even more excited that you’re intrigued to explore our other products—thank you for giving us a try and for trusting us with your loc care regimen. Your support means the world to us, and we’re so grateful to be part of your journey.

Thank you for taking the time to share your experience in real time—it’s customers like you who inspire us to keep doing what we do. Here’s to many more amazing wash days ahead! 😊✨

E
Two ACV Rinse Bundle
Edna Aboagye
A Loc Must HAVE!

Makes the thought of deep detox a breeze. Easy to use , gentle on softer and finer hair. I love incorporating this into my deep cleansing routine every month . And a little goes a long way ! Love this company !

Hi Edna, Thank you so much for your kind words—we’re thrilled to hear that our product has made deep detoxing a breeze for you! It’s amazing to know that it’s gentle on your softer, finer hair and that you’ve made it a regular part of your deep cleansing routine. We love that a little goes a long way for you—that’s exactly what we aim for!

Your support and love for our company mean so much to us. We’re so grateful to be part of your hair care journey and can’t wait to continue creating products that make your routine easier and more enjoyable. Here’s to many more healthy, happy hair days ahead! 😊✨

Exactly what I needed for my locs!!!

Microfiber towle

This towel was huge. Was not expecting that. Very nice. Change from using regular bath towels for my locs.

All FTR products

Best you can get. Your locs will appreciate u

Thank you so much for the love! We’re thrilled to hear that our products are treating your locs right—they deserve the best, and we’re so happy to be part of your routine. Your support means the world to us, and we’re grateful to have you as part of the FreeTheRoots family. Here’s to many more happy, healthy loc days ahead! 😊✨

Something’s not right

These products are way too expensive to be gone after a few sprays. It doesn’t last and I’m more than halfway through the bottle after 2 uses. My locs are just about shoulder length, so it doesn’t make sense.
Also, this is the 2nd shipment where the spray bottles don’t work. It was 1 bottle last time, now this past order it was two. Thankfully i saved a bottle from before.
This will be my last purchase.

Hi Angel,

We’re really sorry to hear about your experience—that’s definitely not what we want for our customers. Our mists are designed to be long-lasting, so we understand your concern about how quickly you’re going through the product. We truly appreciate your feedback and will be looking into this further.

We also apologize for the repeated issues with the spray bottles. Our support team has already reached out with a solution to the mist cap issue, and we’re actively working on improving our packaging to prevent this from happening in the future.

We appreciate you giving FreeTheRoots a try and hope we can provide a better experience moving forward. If there’s anything else we can do, please don’t hesitate to reach out!

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