

Let customers speak for us
from 4234 reviewsI’ve been growing this set of locks for almost 5 years now and I don’t know how I made it this far without this towel. FINALLY a towel big enough to hold all of my hair AND soak up enough water to help dry it. I love it so much, I’m going to buy another.

This product is truly the beez neez! My scalp gets itchy and dry in between my retwist of my starter locs, causing my dandruff to flare up. After I wash my hair and apply the moisturizing spray, it instantly soothes my scalp! I’ve been using the product for a week, post wash, and my scalp feels amazing and my locs are so soft and moisturized! Also the mint scent helps keep my head feeling cool! And there is no build up! I definitely recommend this product!

First time trying this shampoo bar, and I love it! I use it on my face as well. I purchased two so it would last longer.

Love the smell and feel of this divinely natural shampoo bar🙏🏾🙏🏾🙏🏾

A MUST have in your loc care regimen. Received my beautiful, buttery soft blue towel two evenings ago. Washed and dried the towel in dryer before use. Wrapped the towel around my locs after washing my hair yesterday evening. The results were AMAZING!! Absolutely NO lint and the water was all soaked up. No drip of water escaped down my back or around curvature of face in any way. My locs are approx 2 inches past my shoulder. The towel is large and more than adequate for butt length hair. Whether you prefer to air dry, heat or cool dry setting, this towel will significantly reduce drying time of your method routinely use. Well worth the investment. As such, I felt compelled to immediately come post my most review in real time...don't walk to go, but Run to go purchase yours now.
I just so happened to come across their ad on IG. Finally hit the purchase button and now I'm intrigued to go learn about their other products. Thank you Free The Roots!

Makes the thought of deep detox a breeze. Easy to use , gentle on softer and finer hair. I love incorporating this into my deep cleansing routine every month . And a little goes a long way ! Love this company !

This towel was huge. Was not expecting that. Very nice. Change from using regular bath towels for my locs.

Best you can get. Your locs will appreciate u

I’ve been growing my locks for 3 1/2 years, and I’ve used the Lemon Herb Aloe Hydrating Mist during this whole time… and I love it!!!… I believe it helps my locks to grow and look fresh, and I highly recommend that anyone who’s growing locks to use it.


Complete Bundle!
This is not just any bundle, it's called COMPLETE ROUTINE bundle for a reason. This combo is all you need to keep your precious crown at peak health! Naturally cleanse, detoxed, conditioned, and hydrated.
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The ACV Rinse That's Changing The Game
There's nothing you can find that conditions, removes build-up, restores your hair's pH, and leads to growth like this! It has over 300 combined five star reviews for a reason. Tap below and transform your crown every wash day!

ABOUT US
We are 3 brothers and our community is the heart of who we are! We deeply understand the importance of your hair & skin. Before we released our first product (our soap bars), we helped over 10,000 individuals through their healthy hair journeys.
We now craft recipes with one goal in mind, to effectively improve the health of your hair & skin. Through freeing the root of the truth and intentional creations, we will help all to embrace their natural beauty and take care of it with nature! Read full story here.

Hair & Skin
We are DEDICATED to the health of your hair and skin. From every single ingredient use, to the specific product lines we offer.
No product offers the exact same benefits as the next! Tap below and check out every last one of them.