

Let customers speak for us
from 4352 reviewsSmells amazing! Cant wait to use both products.

This mist is amazing, and it have a wonderful scent.

Such a great product that actually does what it says it will do, and that is hydrating my hair, and that lemon I love the best, I will be ordering more real soon.

Free the Roots was really good on delivering the product im very satisfied

So far so good! Good lather, good smell, hair feels cleaner

I honestly was skeptical at first because of the price. But then i purchased the “Complete Routine Bundle”, and I can’t imagine not using Free The Roots. Before my hair used to be so brittle and dry and nothing would help my dreads, im a true believer in these products and anytime i get low on my Hydrating Mists i have to order more 😂🤍 ..Life Changing products! I hope they drop an organic loc balm of some sorts to use for retwists! Besides that I couldn’t be happier and don’t get me started on the conditioner spray and the soap bars!! 🫶🏽🔥🔥 Amazing. 5/5 STARS!!! Keep up the great work!!! 💯

I had a lot of breakage. No more.

Not heavy, clean ingredients and fresh smell

I’m am so in love with the Eucalyptus Mint Aloe Hydrating Mist. I have been waiting for this particular plant to surface in a mist form for my locs. I am so satisfied that FTR created its version. This particular mist keeps my hair immensely hydrated. My frizz levels are extremely low using it. It also has an amazing aroma that keeps the insects away from my hair. I just love it!!!!

Above and beyond product, can’t wait to buy more

I’ve been loc’d for 10 years. This product change my life. No more dryness and brittleness. My hair is moisturized from the aloe mist. The soap bar and ACV are wash day must haves. I stay stocked up!


Complete Bundle!
This is not just any bundle, it's called COMPLETE ROUTINE bundle for a reason. This combo is all you need to keep your precious crown at peak health! Naturally cleanse, detoxed, conditioned, and hydrated.
Tap below and save!

The ACV Rinse That's Changing The Game
There's nothing you can find that conditions, removes build-up, restores your hair's pH, and leads to growth like this! It has over 300 combined five star reviews for a reason. Tap below and transform your crown every wash day!

ABOUT US
We are 3 brothers and our community is the heart of who we are! We deeply understand the importance of your hair & skin. Before we released our first product (our soap bars), we helped over 10,000 individuals through their healthy hair journeys.
We now craft recipes with one goal in mind, to effectively improve the health of your hair & skin. Through freeing the root of the truth and intentional creations, we will help all to embrace their natural beauty and take care of it with nature! Read full story here.

Hair & Skin
We are DEDICATED to the health of your hair and skin. From every single ingredient use, to the specific product lines we offer.
No product offers the exact same benefits as the next! Tap below and check out every last one of them.