Let customers speak for us
from 4071 reviewsOne of my favorites!
I LOVE THIS PRODUCT and can’t prefer NOT to wash my locs without it! Cleanses, refreshes and softens my locs. 🫶🏾
Love the way your products make my locks look and feel. Forever a customer.
Hydration during the winter is key, so I am always stocked up with these wonderful mists both for my locs and because my husband uses them too to prevent dandruff.
I’ve struggled with dandruff and flakes all my life. I have locs now and would have to wash every two weeks just to not scratch a hole in my scalp. Been using FreeTheRoots products and now my dandruff is non existent. No constant itching or dry scalp. If you suffer from dandruff please try their products. The packaging is amazing. Bottles aren’t cheap. You can tell they really care. It worth it.
I would recommend anyone to get this product asap
My nephew uses your products on his hair and said that’s what he wanted more of as a gift . I bought him two bottles and tried the eucalyptus mint aloe hydrating most on my hair and love it. It makes my hair so soft and I love the feel on my scalp and the smell
I love the hydrating mists! I use them daily!
ABSOLUTELY INCREDIBLE!!
I’d give this product 10 stars if I could, seriously. The bar soap TRULY doesn’t leave a filmy residue in my locs, which is what I was afraid of. Instead, it lathered instantly, smelled amazing and really did feel squeaky clean w/out stripping hair. The ACV rinse is also what I’ve been looking for because it’s diluted and left my scalp feeling perfectly detoxed and my locs so soft. Same with the Aloe mist spray. It’s nice to have it already measured out and ready to use so you can just spray and go feeling SO moisturized. If you’re on the fence, I understand, but DO NOT SLEEP ON THIS PRODUCT! You won’t be disappointed, guaranteed.🤩🫶🏽
The sprays help my hair so much. They allow me to do good conditioning.
Complete Bundle!
This is not just any bundle, it's called FULL COMPLETE bundle for a reason. This combo is all you need to keep your precious crown at peak health!
The ACV Rinse That's Changing The Game
There's nothing you can find that conditions, removes build-up, restores your hair's pH, and leads to growth like this! It has over 300 combined five star reviews for a reason. Tap below and transform your crown every wash day!
ABOUT US
We are 3 brothers and our community is the heart of who we are! We deeply understand the importance of your hair & skin. Before we released our first product (our soap bars), we helped over 10,000 individuals through their healthy hair journeys.
We now craft recipes with one goal in mind, to effectively improve the health of your hair & skin. Through freeing the root of the truth and intentional creations, we will help all to embrace their natural beauty and take care of it with nature! Read full story here.
Hair & Skin
We are DEDICATED to the health of your hair and skin. From every single ingredient use, to the specific product lines we offer.
No product offers the exact same benefits as the next! Tap below and check out every last one of them.