Build A Box

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Based on 4249 reviews
89%
(3762)
5%
(222)
2%
(91)
1%
(39)
3%
(134)

Like everything

I'm looking forward to using all of these products and stepping my loc game up a level. And it's black-owned and operated! Winning!

Love this product!

I love this. I’m glad you have it back in stock.

Wonderful product love it

W
Two Mist Bundle
Willie Henderson

I love these products. They help keep my hair healthy and looking good.

I use nothing else

G
Conditioning Combo
George Odi-Assamoi
Smells good and leaves hair feeling refreshed (will not be repurchasing Sensitive Rose Mist tho)

I just got my locs last night and used the lemon and herb spray this morning. I also got the sensitive rose one which I'm not the biggest fan of but that's my fault as I forgot that I hate the smell of roses... anyway, this is a great product and if my pockets allow it, I'll definitely get more!

Hi George! Thank you for giving our Mists s a try—and huge congratulations on your new locs! We’re so happy the Lemon & Herb Hydrating Mist left you feeling refreshed (and smelling great!). Totally get it about the rose scent, we all have preference.

No pressure at all, but if you ever want to explore other fresh options, our Eucalyptus Mint or French lavender might be up your alley! Either way, we’re just thrilled you’re loving the results and appreciate your support. Here’s to an amazing start to your loc journey—we’re honored to be part of it! ✨

Amazing results right away

I was going to wait a while so I could leave a review after continued use. But yall the first use gave me results right away, it was too good not to share! my locs feel so much lighter and they have a nice citrus scent. There is not ACV smell at all. I’m excited to continue using this!

Wow—thank you for not waiting to share this amazing feedback! We’re thrilled that you saw (and felt!) such instant results with your very first use. Lighter locs with a fresh citrus scent and less ACV smell? That’s exactly the experience we hoped you’d have!

Your excitement has us excited too—we can’t wait to hear how your locs continue to thrive with regular use. Thank you for trusting us with your hair care journey. Here’s to many more light, fresh, and healthy hair days ahead! 😊✨

E
Complete Routine Bundle
Elantra Patterson
Complete Routine Bundle

I purchased the 2 soaps, a mist, and a ACV rinse. Every product smelled amazing and instantly felt a difference within my locs. They feel moisturized and super soft. I love it here and will definitely purchase again.

Wow, thank you for this amazing feedback! We’re absolutely thrilled to hear that you loved the scents and felt an instant difference in your locs—moisturized, super soft hair is exactly what we strive for! It’s customers like you who make our work so rewarding.

Your trust in trying multiple products means the world to us, and we’re overjoyed you’ll be coming back for more. Welcome to the FreeTheRoots family—we’re so happy you “love it here” too! 😊

Here’s to many more happy, healthy hair days ahead. Can’t wait to serve you again! ✨

I had to get my hands on the white microfiber towel. They were out of stock when I ordered my first towel. I'm obsessed and love these microfiber towels

I've heard about the benefits. I'm looking forward to giving this clarifying rinse a try.

Hi Jenny,
Thank you for your feedback! We’re so excited for you to try the Clarifying ACV Rinse and experience its benefits firsthand. It’s packed with natural ingredients to cleanse and refresh your locs, and we can’t wait to hear what you think!

Once you’ve had a chance to use it, we’d love for you to share your experience. If you have any questions or need any tips, feel free to reach out—we’re happy to help!

I really like the rose spray

J
Conditioning Pack
Jadon Payne
Great

The acv conditioner was good as always

Microfiber towel (new version)

I’ve been growing this set of locks for almost 5 years now and I don’t know how I made it this far without this towel. FINALLY a towel big enough to hold all of my hair AND soak up enough water to help dry it. I love it so much, I’m going to buy another.

CONGRATULATIONS on your 5-year lociversary! We're doing a happy dance knowing our towel has become your holy grail - that 'FINALLY!' moment is exactly why we created it! Your thick, glorious locs deserve a towel that can keep up, and we're thrilled this one handles all that beautiful hair like a champ.

The ultimate compliment? That you love it enough to double up! Thank you for letting us be part of your long-term loc care - here's to faster drying times and many more years of thriving hair ahead. Your support fuels our mission! ✨

Great smelling

Efficient & good smelling products

Scalp Life Saver!

This product is truly the beez neez! My scalp gets itchy and dry in between my retwist of my starter locs, causing my dandruff to flare up. After I wash my hair and apply the moisturizing spray, it instantly soothes my scalp! I’ve been using the product for a week, post wash, and my scalp feels amazing and my locs are so soft and moisturized! Also the mint scent helps keep my head feeling cool! And there is no build up! I definitely recommend this product!

We’re thrilled to hear our moisturizing spray has been a true 'Scalp Life Saver' for your starter locs! We know exactly how frustrating that itchy, dry scalp cycle can be—especially between retwists—so it warms our hearts to hear your scalp feels instantly soothed and your dandruff is under control.

A week of amazing scalp feels, soft locs, and no buildup? That’s the trifecta we aim for! We’re so glad the refreshing mint scent is giving you that extra cool, tingly boost too. Thank you for shouting out the results and recommending us to others—it means the world!

Here’s to many more flake-free, hydrated, and happy scalp days ahead. Keep thriving, and welcome to the FreeTheRoots family! ✨

Wonderful scent! Lavender is my "go-to", but everything was sold out.

This is my first time trying the rose scent. I'm a lavender fan, honestly, but everything was sold out. Please keep them restocked!!

First time trying this shampoo bar, and I love it! I use it on my face as well. I purchased two so it would last longer.

I love the orange peel scent better than the rosemary. It's not too strong and a better option for kids with sensitivity to smells. Impressed!!

We’re so happy you and your little ones are loving the Orange Peel scent! 🍊✨ It’s wonderful to hear it’s been a gentle, sensory-friendly option for sensitive noses—we worked hard to make it uplifting but not overpowering.

Thank you for sharing this feedback (we’ll let our product team know too!). We’re thrilled you’re impressed and found the perfect fit for your family. Here’s to many more happy, fresh-scented hair days ahead! 😊

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